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A menswear blog about the stories your wardrobe has to tell. In-depth features on clothing items, notable brands and fashion miscellanea.

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Tag: preppy

Ralph Lauren madras shirt
  • Materials

Bleeding Mad: The Colourful History of Madras

  • by Theo Coetzer
  • Posted on May 9, 2022May 9, 2022

Learn about how a bet Brooks Brothers once took on a novel Indian fabric turned into a bleeding mess, and more, in this history of madras.

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Vintage cricket player wearing a jumper
  • Items

Wicket Cool/Apparel Ace: The Cricket Jumper/Tennis Sweater

  • by Theo Coetzer
  • Posted on April 6, 2022April 7, 2022

I may be absolutely terrible at playing cricket, but no one can stop me from wearing the sport’s signature stylish knit.

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Anthony Perkins jumping
  • Features

Celluloid Style: Anthony Perkins

  • by Theo Coetzer
  • Posted on April 4, 2022April 4, 2022

Despite what Psycho fans thought, Tony Perkins didn’t have much in common with the murderous Norman Bates…apart from a wardrobe that slayed.

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Man wearing a corduroy jacket
  • Materials

Corduroy: The Fabric that’s Fit for a King

  • by Theo Coetzer
  • Posted on September 22, 2021November 17, 2021

Corduroy, despite having been around in one form or another for millennia, doesn’t get nearly the credit it deserves.

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Polo by Ralph Lauren label
  • Brands

Ralph Lauren: American Dream Meets Old-World Sheen

  • by Theo Coetzer
  • Posted on July 7, 2021July 11, 2021

The history of Ralph Lauren reveals an unlikely success story that would lead to a global fashion empire. This is how a poor kid from the Bronx conquered the clothing world.

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