Adidas is a brand born from adversity that has gone on to conquer the world of sportswear.
You might not know the Bundeswehr Sportschuhe by name, but its DNA is everywhere in the contemporary sneakerverse.
Via a series of intimate portraits kept as a record of his clothing choices throughout his life, Matthäus Schwarz invented the fit pic 500 years ago.
Incredibly, the world’s most famous sandal-maker has been around for two and a half centuries and is today worth $4.7 billion. This is the story of Birkenstocks.