Levi’s are celebrating their 150th anniversary this week. Here’s how they conquered to global denim market.
Tag: denim
Cowboys, beatniks, hippies, preps, punks, and many others all know that there’s no better way to go anywhere than in a jean jacket.
White jeans get a lot of flak when really they should be celebrated as one of the most useful items of clothing around.
In the mid-1800s, denim was the purview of niche workwear; today, no other textile feels more central to our lives and identities. It’s an ascent worth celebrating.
I have been wearing jean shorts for my whole adult life and only just realised they are utterly ridiculous. This is my story.