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A menswear blog about the stories your wardrobe has to tell. In-depth features on clothing items, notable brands and fashion miscellanea.

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Tag: brooks brothers

Ralph Lauren madras shirt
  • Materials

Bleeding Mad: The Colourful History of Madras

  • by Theo Coetzer
  • Posted on May 9, 2022May 9, 2022

Learn about how a bet Brooks Brothers once took on a novel Indian fabric turned into a bleeding mess, and more, in this history of madras.

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Polo by Ralph Lauren label
  • Brands

Ralph Lauren: American Dream Meets Old-World Sheen

  • by Theo Coetzer
  • Posted on July 7, 2021July 11, 2021

The history of Ralph Lauren reveals an unlikely success story that would lead to a global fashion empire. This is how a poor kid from the Bronx conquered the clothing world.

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Close-up of Brooks Brothers button-down shirt
  • Items

The Other Polo Shirt: The Story of the Button-Down Collar

  • by Theo Coetzer
  • Posted on May 24, 2021November 19, 2021

America’s oldest clothing company turned a sports shirt into a national symbol and a global sensation. This is the history of the button-down.

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Man wearing suit striped regiment tie panama hat and penny loafers
  • Items

Reinterpretation and the Regimental Tie

  • by Theo Coetzer
  • Posted on January 15, 2021November 22, 2021

Striped ties (rep and regimental) have a colourful history, which includes the military, a visit from a prince, and some pranks taken all too seriously.

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