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Habilitate

A menswear blog about the stories your wardrobe has to tell. In-depth features on clothing items, notable brands and fashion miscellanea.

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Category: Brands

Person wearing Fruit of the Loom sweatpants
  • Brands

Fruit for Thought: The History of Fruit of the Loom

  • by Theo Coetzer
  • Posted on November 28, 2022December 7, 2022

Fruit of the Loom makes the kind of affordable clothing that easily escapes our notice, despite it being one of the oldest brands in America.

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Close-up of Barbour Beaufort jacket label
  • Brands

The Homespun Luxury of Barbour

  • by Theo Coetzer
  • Posted on November 16, 2022November 16, 2022

Barbour has pulled off the unusual and impressive coup of being an aspirational brand which has its roots in workingmen’s clothing.

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Gruen jump hour watch
  • Brands

Vintage Value: The Appeal of Gruen Watches

  • by Theo Coetzer
  • Posted on October 3, 2022October 3, 2022

While Gruen as a brand hasn’t been around for a few decades now, its wristwatches offer an affordable way into the vintage watch market.

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J. Crew store sign
  • Brands

Comeback Crew: How J.Crew Became Cool Again

  • by Theo Coetzer
  • Posted on September 14, 2022November 16, 2022

One year after filing for bankruptcy, the 75-year-old retailer hired Brendon Babenzien to breathe new life into a once beloved brand.

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Black Salomon shoes
  • Brands

75 Years of Salomon

  • by Theo Coetzer
  • Posted on September 5, 2022November 23, 2022

Salomon is a heritage outdoor brand that has been around for three-quarters of a century, but somehow in the last few years it has become one of the trendiest names in fashion.

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