New Balance has meant different things to a lot of different people over the years, and the brand just keeps changing it up.
Author: Theo Coetzer
Jesse Owens’ historic 1936 Olympic performance is widely celebrated. The story of his shoes is less well-known.
35 years ago Spike Lee created an icon. His name is Mars Blackmon and he’s the original sneakerhead.
In the mid-1800s, denim was the purview of niche workwear; today, no other textile feels more central to our lives and identities. It’s an ascent worth celebrating.
I have been wearing jean shorts for my whole adult life and only just realised they are utterly ridiculous. This is my story.